Donor-Advised Funds (DAFs) have emerged as a major force in philanthropy, yet many nonprofits struggle to tap into this growing source of charitable giving. St. Jude Children’s Research Hospital has perfected a strategy for engaging DAF donors, focusing on ease of giving, building relationships with financial advisors, and framing gifts as investments in medical research. By adopting similar strategies, nonprofits can unlock the full potential of DAF giving, ensuring sustainable support and maximizing their impact. Those who don’t engage effectively with DAFs risk leaving significant funding untapped.
Read MoreThe next generation of philanthropy is driven by Gen Z and Millennials, whose giving priorities center on social impact, digital engagement, and transparency. Unlike previous generations, they are highly issue-driven, favoring causes like climate action and social justice over traditional institutions. Technology plays a crucial role in their charitable efforts, with social media, crowdfunding, and micro-donations reshaping how they give. Nonprofits must adapt by embracing digital strategies, demonstrating measurable impact, and creating meaningful engagement opportunities to connect with these emerging donors.
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