Writings by Randall

Donor-Advised Funds (DAFs) have emerged as a major force in philanthropy, yet many nonprofits struggle to tap into this growing source of charitable giving. St. Jude Children’s Research Hospital has perfected a strategy for engaging DAF donors, focusing on ease of giving, building relationships with financial advisors, and framing gifts as investments in medical research. By adopting similar strategies, nonprofits can unlock the full potential of DAF giving, ensuring sustainable support and maximizing their impact. Those who don’t engage effectively with DAFs risk leaving significant funding untapped.