Writings by Randall

The next generation of philanthropy is driven by Gen Z and Millennials, whose giving priorities center on social impact, digital engagement, and transparency. Unlike previous generations, they are highly issue-driven, favoring causes like climate action and social justice over traditional institutions. Technology plays a crucial role in their charitable efforts, with social media, crowdfunding, and micro-donations reshaping how they give. Nonprofits must adapt by embracing digital strategies, demonstrating measurable impact, and creating meaningful engagement opportunities to connect with these emerging donors.