Younger generations face financial and trust hurdles that reshape philanthropy. High debt, rising costs, and skepticism push them toward micro-giving, impact investing, and advocacy. They demand transparency, measurable impact, and flexible giving, challenging nonprofits to adapt. Organizations that embrace these shifts will earn their support.
Read MoreThe next generation of philanthropy is driven by Gen Z and Millennials, whose giving priorities center on social impact, digital engagement, and transparency. Unlike previous generations, they are highly issue-driven, favoring causes like climate action and social justice over traditional institutions. Technology plays a crucial role in their charitable efforts, with social media, crowdfunding, and micro-donations reshaping how they give. Nonprofits must adapt by embracing digital strategies, demonstrating measurable impact, and creating meaningful engagement opportunities to connect with these emerging donors.
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