The debate over whether NIL revenue-sharing in college sports will fall under Title IX isn't just theoretical—it's a legal inevitability. While some argue that NIL earnings exist in a free market beyond Title IX’s reach, history and legal precedent suggest otherwise. If universities collect and distribute these funds, they will almost certainly be required to ensure gender equity, just as they do with scholarships and athletic budgets. Schools that fail to prepare for this shift may soon find themselves facing lawsuits—and history suggests Title IX will win.
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