“How important is it for the CEO to actively be involved in philanthropy? It is essential.” Marc Harrison, Former CEO, Intermountain Health
Now in print, read Vibrant Vulnerability: Mastering Philanthropy for Today and Tomorrow’s Healthcare CEOs. In the complicated world of healthcare, the demands on a CEO are more than ever. And without fundraising education and training, CEOs (and others in the C-Suite) are being asked to actually lead the hospital regarding community engagement and philanthropy—and in most cases not meeting the mark. Now, the first and most comprehensive “how to” for healthcare leaders as it pertains to philanthropy/fundraising.
Through the first four chapters, the challenges of the CEO, healthcare, and philanthropy are illuminated, bringing into full focus the need for “vibrant vulnerability” to embrace the needed changes – along with comparing the healthcare CEO to other nonprofit sectors such as Higher Education. The middle five chapters break apart the solutions (actionable, tangible) to help CEOs embrace their true role as the true “head” of community engagement and related philanthropy for the hospital. The final chapter, through a series of interviews with successful healthcare leaders, shows how philanthropic success is not that far away for most CEOs.
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"Philanthropy was always critical, but now it is essential...which is somewhat scary…you have to establish trust with your community…you have to convince them what you're doing is critical to the health of the community, and they can be part of it...people want to make a difference." Sue Anderson, CEO/President, Marion Regional Health Center and Arroyo Grande Hospital
Read a synopsis of Vibrant Vulnerability: Mastering Philanthropy for Today and Tomorrow’s Healthcare CEOs as published by the Journal for the Association for Healthcare Philanthropy.