Writings by Randall

As donor participation rates continue to decline, stewardship has become a financial necessity, not a luxury. The Chronicle of Philanthropy underscores what many in the sector already know: building long-term donor relationships matters more than chasing one-time gifts. Nonprofits that focus on likelihood—consistent engagement and emotional connection—will unlock far greater lifetime value than those relying solely on wealth metrics. In today’s landscape, failing to invest in stewardship isn’t just shortsighted—it’s a costly mistake.