College sports used to be about passion, tradition, and community—now, it feels like just another business. As massive contracts and NIL deals reshape the landscape, schools like UNLV are left chasing a game they can no longer afford to play. The magic of underdog stories, four-year players, and regional pride is fading fast. If college football becomes an exclusive club for the wealthiest programs, many longtime fans may no longer see themselves in the game.
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